A vibrant, high-energy campaign created to celebrate Mardi Gras in true casino style. Titled “Mardi Gras Madness: The Golden Bead Hunt,” this promotion encouraged players to deposit, wager, and collect glowing golden beads as they advanced through reward milestones — all leading up to a share of $25,000 in prizes.

With festive visuals featuring beads, locks, lights, and colourful characters, the design captured the spirit of Mardi Gras while integrating clear gamification mechanics. Optimised for desktop and mobile, the campaign combined bold calls-to-action with escalating incentives to drive sustained engagement and player progression throughout the event.