Brother Logo and Corporate Identity

Biltong Brother is a family-owned business specializing in crafting premium-quality biltong, a South African dried meat delicacy. The client approached us with the need to establish a unique and compelling brand identity for their artisanal biltong products. Our task was to create a logo and corporate identity that would reflect the rich heritage and commitment to quality that Biltong Brother represents.

Goal

  1. Develop a logo that encapsulates the essence of Tersa Family Restaurant’s homely and inviting atmosphere.
  2. Craft a memorable and versatile visual identity that communicates the warmth and charm of the restaurant.

Approach

I began by immersing myself in the world of biltong production and South African culture. This research phase allowed me to understand the traditional craftsmanship and the core values of Biltong Brother. I identified three key themes: authenticity, family, and quality.

Results

The Biltong Brother logo and corporate identity successfully established a strong, memorable, and relatable brand for the client. The logo conveys the authenticity and heritage of their artisanal biltong, while the corporate identity ensures a cohesive and professional image across all branding materials.